Annual Management, Business and Economics Conference

The Effect of Customer-Perceived Values and Brand Images on Repurchase Intention at Primark Fashion Retail

Rimeiza Izdihar — 2024-02-25

Abstract— Tight competition in the globalization era in retail fashion industry can threaten a business. Thus, fashion companies should implement differentiation. The brief observation on Primark fashion retail, one of the go-to shopping places in the United Kingdom (UK), discovered that the retail still needs to improve to retain its customers. Therefore, this study aims to determine the effect of customer-perceived values and brand images on Primark fashion retail's repurchase intention. The samples were 95 awardees of IISMAVO students who repurchased Primark products in the UK from August 2022 to January 2023. The sample was selected using a purposive sampling method. With a quantitative approach and explanatory research type, the data were collected through a questionnaire and analyzed using IBM SPSS Statistic 25. Multiple regression analysis and hypothesis testing were used to examine the relationship between the dependent and independent variables. This research indicated that Primark customers had a repurchase intention through the high customer-perceived values and brand images since these variables influenced repurchase intention partially and simultaneously.

Does the COVID-19 Pandemic Affect Company's Sustainability Reporting Index and Profitability?

Birra Lailatul Nafiisa — 2024-02-25

Abstract— The purpose of this study is to ascertain the impact of ROA-based profitability and the GRI 100, 200, 300, and 400-based sustainability reporting index on agriculture enterprises before and after the COVID-19 epidemic. This research focuses on agricultural companies, specifically PT. Astra Agro Lestari Tbk., PT. Austindo Nusantara Jaya Tbk., and PT Eagle High Plantations. Secondary data from agricultural company sustainability reports and financial reports covering 2018–2021 were used. Purposive sampling was used to select the research sample. Of the 24 agricultural enterprises registered on the IDX, only three supplied financial and sustainability information from 2018 to 2021. The paired sample T-test was used to assess the hypothesis. The findings indicated no discernible impact on agricultural companies' profitability or sustainability reporting index before or during the COVID-19 pandemic.

The Effect of Pricing and Promotion on Purchase Decisions at PT Java Indo Arjuna, Singosari District, Malang Regency

Puji Astutik — 2024-02-25

Abstract—Pricing and promotion, if properly applied by a company, can increase the company's sales. The purpose of the study was to determine the effect of pricing and promotion on purchase decision in PT. Java Indo Arjuna, Singosari District, Malang Regency. This quantitative study used pricing (X1) and promotion (X2) as the independent variables, and purchase decision (Y) as the dependent variable. There were 100 respondents selected through purposive sampling. The data analysis technique used was multiple linear regression, coefficient determination and hypothesis testing. This showed showed that: 1)Pricing partially had a positive and significant effect on the purchase decision, with the calculated t-statistic (2.496) greater than t-table (1.66071) and the significance value being 0.014, smaller than 0.05; 2) Promotion partially had a positive and significant effect on the purchase decision, with the calculated t-statistic 2.164 greater than t-table 1.66071, and the significance value was 0.014, smaller than 0.05; 3) Pricing and promotion simultaneously had positive and significant effects on purchase decision with F-statistic 11.614) greater than F-table (3.09) and significant count was 0.000, smaller than 0.05. The adjusted result of pricing and promotion was 61%. A regression equation was Y= 18.223+0.477+0.611+e. Based on the results, the conclusion is that pricing and promotion partially and simultaneously affect the purchase decision.

The Impact of Law Number 1 of 2022 on Regional Tax Revenue for Increasing Regional Income

Annisa Fitriana — 2024-02-25

Abstract—This research aims to analyze the regional tax potential of Malang City, considering the latest regulations on regional income, specifically Law No. 1 of 2022 concerning Financial Relations between the Central Government and Regional Governments. This study employed a quantitative descriptive analysis with a correlative approach. Secondary data from various institutions were utilized for analysis, employing a rate and trend approach to assess the regional tax potential. The research findings indicate a positive economic trend in Malang City until 2019, with an increase observed in 2021. Law No. 1 of 2022 introduces updates to the types of taxes, rates, and procedures for collecting Regional Taxes and Regional Retributions in regions. Based on the realization of regional tax revenue and the results of the trend analysis, it was projected that restaurant tax revenue, swallow's nest tax revenue, and non-metallic minerals and rocks tax revenue, under pessimistic, moderate, and optimistic schemes, would surpass the 2022 figures in 2023. Additionally, by consolidating all the regional tax revenue projections in Malang City, the potential for tax revenues under the optimistic scheme was expected to achieve the projected Local Own-source Revenue and Regional Tax Revenue for Malang City

Recording Batik Motifs as an Effort to Strengthen Business Profiles and Competitive Advantages

Farika Nikmah — 2024-02-25

Abstract— Currently, SMEs are businesses that involve many people; this phenomenon also occurs in Indonesia. It is time for SMEs to move up a class with management for sustainable business. SMEs are not a short-lived business, which quickly disappear, they must start thinking adaptively and face competition with their unique advantages. Like batik SMEs, almost all regions of Indonesia have batik craftsmen with their characteristics. Therefore, every craftsmen must have the courage to display their unique characteristics to be distinct from the others. Each region has motif characteristics in accordance with local wisdom and regional potential. When talking about motifs, the phenomenon that occurs is that only a few batik craftsmen document them. So, batik craftsmen do not dare to claim that they created this motif. Therefore, this research tries to inspire batik craftsmen to consciously be willing to document batik motifs into a record, which can later be used as a business profile and competitive advantage. The research was conducted on one of the batik craftsmen in Malang Regency, namely Batik Bambu Kenanga. The sequence of research actions followed the action research approach. Research shows that the act of making batik motifs as recorded documents can strengthen the business profile and create a competitive advantage with fellow batik craftsmen and large companies.

Entrepreneurship Education for the Development of Student Entrepreneurial Characteristics

Anik Kusmintarti — 2024-02-25

Abstract— In general, participating in various activities can strengthen a person's character. The character inherent in an entrepreneur is innate from birth, but some people are of the opinion that it can be nurtured by actively participating in entrepreneurial activities. This study examined the influence of education on the development of students’ entrepreneurial character. The sample of this research consisted of students who had received an entrepreneurship education. Data were collected using a questionnaire and analyzed using regression analysis. The results revealed that students' levels of entrepreneurial character increased after they actively participated in entrepreneurship learning, entrepreneurship seminars, entrepreneurship training, business practices, and exhibitions. Such entrepreneurial characteristics as the need for achievement, internal locus of control, creativity, and propensity to risks are very important for students who are interested in starting a business. Other characteristics that are no less important for running a business are leadership, social networking, tolerance for ambiguity, and critical thinking

Factors Influencing Village Community Participation

Halid Hasan — 2024-02-25

Abstract— Building Indonesia from the periphery by strengthening regions and villages became the government's vision with the issuance of Law No. 6 of 2014 concerning villages as a momentum for the revival of accelerated village development. This is the background of this research, and studies on village development are much echoed, especially in relation to community participation. Many factors drive community participation, and this research places the leadership of the head of the village and community culture as the driving forces. The research was carried out using questionnaire-based quantitative Study. The population of the research was members of the community registered as heads of families in Krebet Village, Bululawang District, Malang Regency. Based on data from BPS, as of December 2022, the number of family head in Krebet Village was 1443; they were employed as the study population. Meanwhile, the research sample was 304 heads of families calculated using calculator.net. The results showed that the village head's leadership and community culture had a positive and significant influence on community participation in village development. In other word, village head's leadership and community culture drove community participation in village development. The village head is a leaderand role model who can provide stimulus for residents to participate. Meanwhile, the culture of the community, which was very close to the habits of togetherness in village activities, facilitated village officials to mobilize community members to participate in village development

Legal Review of Article 48 Permenpan RBNumber 20/2022 Concerning the PPPK Contract Period

Widaningsih — 2024-02-25

Abstract— Realizing the national goal as stated in paragraph 4 of the Preamble to the 1945 Constitution of the Republic of Indonesia (1945 Constitution) requires ASNs who are professional, free from political intervention, clean from corruption, collusion, and nepotism practices, capable of providing public services, and capable of performing role as an adhesive for national unity based on Pancasila and the 1945 Constitution. One of the aims of issuing Permenpan-RB 20/2022 is to meet needs and increase teacher professionalism in education units organized by regional agencies. Permenpan RB 20/2022 is a form of the government's commitment to realizing the goal of one million teachers to improve the quality of national education. Article 48 Permen PANRB 20/2022 states that The PPPK work agreement relationship, as referred to in Article 43 paragraph (2), is a minimum of one year and a maximum of five years and can be extended according to the needs of each regional agency.