The Role of Entrepreneurship Orientation in Mediating Learning Orientation to Improve the Competitive Advantage of Small and Medium Enterprises (SMEs)

Abstract

This study aims to analyze the role of SME entrepreneurship orientation in mediating learning orientation to improve competitive advantage. The research was conducted in Malang Raya, East Java, Indonesia, on SMEs incorporated as followers of the Facebook account Aneka Usaha dan Bisnis Malang Raya (AUBMR) until May 2022, with a sample of 100 SMEs. Research analysis using Partial Least Squares (PLS) method. This study found that entrepreneurship orientation significantly positively affected competitive advantage. The next result shows that learning orientation has a significant positive effect both on entrepreneurship orientation orientation and competitive advantage. Other results show that indirectly learning orientation have a significant positive effect on competitive advantage through the mediator of entrepreneurial orientation variable. This result show that role of entrepreneurship orientation is very important to influent competitive advantage directly or as mediator variable.