Development of Marketing Management Learning Model Based on E-Portofolio

Abstract

ABSTRACT

The current lecture approach demands student activity so that students can build their own knowledge in the learning process. The student-centered learning (SCL) approach would be more appropriate to the current situation and conditions. In this learning approach, the lecturer acts as a facilitator, mediator, and motivator for students in learning because students can learn from a variety of sources, including textbooks, businesspersons, business experts, the internet, mass media (newspapers, magazines, research journals, tabloids), electronic media (television, radio, films), or the business environment that surrounds the student's residence. In addition, the assessment of students is also more comprehensive and includes three aspects: cognitive, affective, and psychomotor. One such learning model is the use of the e-portfolio approach. This is in accordance with the objectives of marketing learning at the Department of Commerce Administration, State Polytechnic of Malang, which were given in semester 1 and emphasized the achievement of the three learning domains: cognitive, affective, and psychomotor. The implementation of marketing learning based on an e-portfolio will raise the enthusiasm of lecturers in teaching because the content and presentation of learning materials involve students actively and go directly to the field. As for students, it will generate attitudes and marketing motivation and allow them to understand the focus of the material discussed because the lecture material is easier to digest because it is based on direct observation and experience in the field. Based on data analysis, research results show that the E-Portfolio Model can be applied to marketing management learning at the Commerce Administration Department of the State Polytechnic of Malang. integrated sales system to facilitate sales.