Tripod Strategy and Competitive Advantage: Document and Information Management Service Companies in Indonesia

Abstract

ABSTRACT

 Businesses that want to survive and be sustainable must have a competitive advantage. In this study, to measure competitive advantage with a tripod strategy , the tripod strategy is installed, and it has three dimensions: a resource, an industry, and an institutional-based view. This research involves document and information companies in the sector of management service, which has been trending in Indonesia lately, along with the increasing awareness of the owners of businesses about the importance of document storage for the smooth running of future business. The methodology used is quantitative, by distributing questionnaires to business owners. The study results indicate that the tripod use dimensions are claimed to be diverse and heterogeneous. These three characteristics tend to state that although the strategic tripod becomes highly adopted as a basis for measuring competitive advantage, it still requires the development of validation procedures so as to provide real and accurate results. These findings indicate a new study opportunity to investigate competitive advantage with the tripod strategy by expanding the range of respondents and adding new sub-dimensions and phenomena that support future research.