Millenial Investors' Perceptions and Intentions in Choosing Blue-Chip Bank Shares (LQ45)

Abstract

The volume of blue-chip shares (LQ45) in the capital market is only around 20%, which can be said to be lower than other shares. The presence of this blue-chip stock is a solution for investors investing in the long term to prepare for various possibilities. Millennial investors are the majority in the capital market today, with the number of registered members reaching 7,489,337 people to date. Therefore, the phenomenon of millennial investors is essential to finding out the cause of the increase in the trading volume of blue chips (LQ45) in the capital market. This study’s data analysis method uses the “Partial Least Squares-Structural Equation Modeling” analysis techniques (SEM-PLS), with the help of the SmartPLS application version 3. This study uses primary data from 120 respondents who met the criteria of having had experience with investment learning and stock trading before. This research uses descriptive quantitative methods using a Likert scale. Perceptions of risk, return, and stock value in blue-chip bank shares can influence the choices of millennial investors. This is because blue-chip bank shares are promising stocks as a means of investment in the long term. The overall perception tested in this study has a significant effect, with the perception of risk having the greatest influence on the intention to choose blue-chip bank shares. Millennial investors feel that blue-chip bank shares have a low risk level, stable returns, and the best stock value in their class.