The Effect of Technology Investment (Big Data) On Company Value in Indonesia Stock Exchange (IDX) Manufacturing Companies

Abstract

This research aims to examine the impact of technology investment (big data) towards company value on manufacturing companies. In order to achieve this purpose, this research used secondary data obtained from 31 manufacturing companies listed on Indonesia Stock Exchange (IDX) and interview with IT Consultant. The research was mixed method with nonparametric analysis and qualitative data analysis. The quantitative data analysis shows that there is a positive impact of technology investment (big data) on the company value. Qualitative data analysis shows that there is big impact of technology investment (big data) on company value. The result of this research, it is hoped that it can help company^s decision- making in invest of technology.